By partnering with Feeding America, Walmart uses influencers to help raise money for a good cause. Tweet. By just opening up your phone, recording, and sharing with your followers, you’re able to bring them into your day-to-day activities or thoughts without needing to spend money on a major production. Here is the Ultimate Social Media Marketing and Optimization Checklist for Facebook to make your blogs and online business more engaging. What website should we analyze? Platforms like Giphy are already integrated into social networks like Twitter and even Instagram Stories, making it easy to add them to any post. Brand voice reminders, social media cheat sheet cards, an image check and last but not least, the essential post-post ritual. Here’s an example from Walmart that involves no selling at all. Comment on prospects and fellow freelancers’ status updates, posts, and videos. In fact, a post with an image can gain up to 12% more impressions than one with just Twitter cards. Comparatively, it took 19 hours for a tweet with just an image to achieve similar results. 5. In fact, using conversations to get your audience engaged can be more effective than strictly selling. The North Face reaches out to both Girl Scouts and America Ferrera to get them involved in their post. You can also use influencers to try and get more attention. While some changes may seem minor or insignificant, even slight differences in engagement can be a big deal. The ultimate social media checklist: What may I post online? In the discussions, connect with prospects and other freelancers when the opportunity arises. Taco Bell uses posts like these to generate a “digital art gallery” that encourages followers to share their own content, creating engagement while staying on brand. Instead, #OpenYourWorld puts user’s posts right in the middle of a larger conversation. This largely depends on who your target audience is. Pin +1. The Ultimate Social Media Checklist for your Business From social media to SEO, it is no secret that the digital world is taking over when it comes to making the most out of your business. This brand-specific hashtag creates a conversation centered on Coca-Cola. If your social posts are text-only messages, they’re most likely going to get scrolled over. Post goals based on the buyer’s journey and persona segmentation (via pain points and solutions sought). Users can select a layout, add their own images and text, and have a high-quality image to share on social in just a few minutes. What’s your name? You can also use hashtags as part of your own personal campaigns. JetBlue has been consistently praised as one of the top airlines for customer service. ADD YOUR HEADSHOT! First, it creates consistency between your platforms. The hashtag sweet spot is at one or two on Facebook, but three to five on Twitter. It’s a gift that keeps on giving. Replay and Keep tracking on Social Media for Key Phrases. The number of hashtags you use and how you use those hashtags can vary greatly depending on the platform you’re engaging with. When it comes to social media, consistency is key. Let's have an one-on-one conversation What’s included in the Ultimate Social Media Checklist? While this post doesn’t mention their brand or products, it plays off an extremely popular continuous campaign that Bud Light runs – their Dilly Dilly campaign. Better yet, because the GIF isn’t their own, they can add this image to their post just with a simple search. In the two weeks following this post, MoonPie was able to earn over $380k in earned media value. Sure, Netflix could have shared this simple stat in a text-post, but the custom graphic helps it to stand out from the crowd. Knowing how your audience reacts to social promotions can help you refine your tactics to better suit their needs. You can then use this information to refine your strategy and continue to create social posts that your audience loves. Monitor your brand... Weekly Social Media Tasks. Use the sheet as a one time checklist or print it, laminate it and hang it by your desk for multiple uses. What's your phone number? Each individual using the hashtag is looking to become a part of the Share a Coke conversation. By speaking directly to their defined target audience of young, active, and impulsive customers, they’re able to create genuine connections with their audience. Here’s another example of a post that goes beyond strictly selling, this time from Bud Light. Luckily, when you put a little more planning into the posts you share, you can start seeing stronger results. The stars above are rich with planetary companions. Another great example of a campaign-specific hashtag is the #OpenYourWorld experiment from Heineken. Using this GIF is an easy way for DiGiorno to become part of a trending topic and show their fun side. Here’s a great example of Cisco using emojis in a recent tweet. You should avoid using stock images as much as possible. Post at least one (1) blog post every week in relevant groups. With their Open Your World campaign, Heineken created a video that sat two strangers with opposing views down to talk. Think about what kind of conversation or attention you’re looking to gain and use your hashtags to become a part of a larger picture. What’s included in the Ultimate Social Media Checklist? My only question is, will it be yours? Knowing the purpose of your posts is a great start. A strong brand voice can help you get more social attention in a couple of ways. Simply adding that little dollar emoji to the start of the text can help followers identify if it’s a post they might be interested in – without needing to read anything at all. Get the facts: https://t.co/Q7Su0wI02A pic.twitter.com/LgU8TX4rpM, — Netflix US (@netflix) February 19, 2017. Versatility. This can strengthen their relationship, remind them of past ads, and gain some engagement. One of Gary’s biggest pieces of advice when it comes to social videos is to document – don’t create. Facebook Twitter LinkedIn … Videos, in particular, are great for improving engagements. Unfortunately, this means all your planning, designing, and strategizing is just a waste of time. Social Media Checklist: Top Tips. The brand voice you develop needs to have your target audience in mind. Make sure they provide value even if the user doesn’t decide to check out the rest of your content. Let ’ s posts right in the middle of a trending topic and their. Https: //t.co/0hq3pk7Bny pic.twitter.com/5PClmXAXuK share a Coke conversation s another good example of a with. Of NP Digital and Subscribers audience in mind Cisco ( @ thenorthface ) April 4, 2018 and show fun! 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